At MCP, your company will be assigned a dedicated marketing manager and marketing support staff for your brand’s account. Our leading team of marketing specialists support our clients through various integrated marketing initiatives.
Our team takes proactive approach to developing brand plans, and incorporating client input to establish yearly goals and objectives.
To ensure effective marketing campaigns, your dedicated team will coordinate and distribute all marketing materials to our sales team and retailers, customizing them for the Canadian market and tailoring them to specific accounts. Additionally, we track the progress of new item launches and product updates through our account trackers, keeping a close eye on their performance.
We conduct regular gap map analysis and update listing grids quarterly to stay on top of market trends and ensure accurate information for your company’s products. Our promo calendars provide comprehensive plans for marketing initiatives, including displays, media, and PR activities. By analyzing combined retailer POS data, we gain valuable insights into the performance of your brand in the market. Our marketing team utilizes MarketTrack Ad comparison analytics to assess the effectiveness of our advertising efforts.
Brand picture books are meticulously maintained with store-level pictures, which we update quarterly to showcase the success of your products. The team will also conduct mid-year and year-end business reviews to evaluate performance and identify opportunities for improvement. Our public relations firm provides valuable support in enhancing brand visibility and reputation.
Additionally, we handle the uploads and maintenance of e-commerce sites, such as Walmart.ca, to ensure accurate and up-to-date product information. The marketing team actively participates in stewardship programs, including the Blue Box program in each province.
We manage GS1 (Eccnet) uploads and maintenance for efficient product data management. Ensuring customer satisfaction, we facilitate consumer replacements as needed. Lastly, your committed marketing team will hold monthly planning meetings with VPs and partners to review sales performance, analyze POS data, and explore new opportunities for growth.
